The Long Short Road

Who We Are

who are we?

Hi! We are Leigh, Etti, and Zissie and this is The Long Short Road. Our mission is to save lives through education, awareness, and community support. Founded in partnership with the Gelt Charitable Foundation in 2019, we here at LSR are passionate about creating a network of support for individuals in crisis.

What does it mean?

The concept of The Long Short Road comes from Chassidic philosophy. We live in a short-cut-focused world. Do this, and you’ll be rich. Do this, and you’ll be skinny. Do this, and you’ll be happy. This is "the short long road” approach. At first glance, it seems like you are on the right path because it promises quick results. Yet when you find yourself on this path, you go in circles, you face impossible obstacles, and you likely never reach your destination. The Long Short Road is the path of healing. It appears long and treacherous at the start, it promises no quick results, and it forces you to show up, in a real way, each day. It can demand so much from us, pushing us further than we imagined possible. But in the end, you reach your goal, a goal worth reaching. We believe in taking The Long Short Road. We are here with you to take the slow yet steady steps towards healing and recovery. We’re excited to share this journey with you!

What do we do?

Our main area of focus is suicide prevention, where our work began at the beginning of the Covid-19 pandemic. Our goal is to bring suicide prevention workshops to your doorstep, that are custom-tailored to your communities needs. We believe suicide prevention should be accessible to everyone. We have trained school students and staff, parents, clergy, armed forces, first responders, and many more groups across the world. Today, we also offer courses on mental wellness and understanding trauma, with more exciting offers in the works. We are constantly developing new workshops and content to provide to our global community. All of our curriculums are developed by our executive director, Leigh Ioffe, a certified suicide prevention specialist. We focus on a whole-person approach and utilize creativity in healing. We also developed a platform called "Speak", our home for your voice. If you have a story, we want to hear it. We’re looking forward to partnering with you to create a safer world for everyone.

Our Team

Leigh Ioffe

Founder & Executive Director

Leigh is the executive director and the lead developer and educator for our unique workshops across the country, on Zoom and in-person.  Leigh brings her idealism, passion, and extensive experience to the team while overseeing all operations. Leigh brings to LSR over six years of experience working with at-risk and suicidal youth. To date, Leigh has schooled 6,000 people internationally in suicide prevention. Additionally, Leigh is a published author and soon-to-be graduate student in social work. 



Etti Krinsky

Creative Director & Marketing Manager

A graduate student obtaining her master’s in clinical mental health counseling, Etti has been passionate about mental health for a long time. She developed and taught a creative writing curriculum for teenagers, and has been a freelance writer and editor for 6 years.  At LSR, Etti handles the copy, develops content, and ensures that everything aligns with The Long Short Road vision. She takes the lead on creative projects, manages the social media platforms and heads the marketing aspects of the organization.



Zissie Ciment

administrator & projects manager

Zissie completed her service as a lone soldier in the IDF in 2021. She made Israel her home at the completion of her service, where she is now working towards her Bachelors of Psychology. At LSR, Zissie is the first point of contact for many when you are ready to book a workshop. She is involved in the structural day-to-day operations and projects, takes the lead on communications, and heads many of the administrative aspects of LSR.



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